Seven K, also known as ââ?¬Ë?Cairo Leather Industries Co.,ââ?¬â?¢ is a joint stock company located in Egypt and\r\nproducing various leather products for both local and export markets. Since 1990, the company has\r\ngrown from 50 to 150 employees and it currently has a manufacturing plant, three showrooms and\r\nestablished relationships with big distributors. In 2010, 20 years after its establishment, Seven K\r\ntop management decided to assess its growth strategies and future expansion plans in order to\r\nremain competitive in both local and export markets. The key issue in this case is how to evolve a\r\ngrowth strategy in the context of an integrated corporate strategy and devise an actionable\r\nimplementation plan... Cognizant of the importance of streamlining the organizational structure to\r\nfacilitate strategy implementation, top management needed to address necessary changes in the\r\nstructure to achieve cross functional coordination in a manner conducive to effectively implement\r\nthe strategy. The case presents useful information about the leather industry in general as well as\r\nthe leather industry in Egypt. It also presents operational, financial and marketing data about the\r\ncompany to enable an assessment of the growing opportunities for the company as a whole.
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